Some company cultures will naturally lend themselves to casual and humorous newsletters, but properly vet your writer before committing to a distinct and colorful voice. You do not have to sacrifice professionalism in order to write content your employees will love to read. Think of a successful employee newsletter like a TED Talk - even when the foremost experts in their field give a presentation they are warm, engaging, and relatable. Even an organization with a professional, formal persona can use language that connects with readers and tells a story. Each paragraph should contain 3 sentences maximumĬhoosing the right voice and striking the right tone in your employee newsletter will make even mundane information, like benefits updates or personnel changes, enjoyable to read.Keep sentence lengths to 25 words or fewer.When writing an employee newsletter stick to these two simple rules: Most of us will skim when we see a huge block of text – if we don’t skip it altogether. Include links to longer feature stories after the blurb so employees have the option to circle back and read them in full later. That way readers can know what new positions are available, when the holiday picnic is happening, and how the rollout of your new product is going in less than a minute. One way to guarantee that the relevant recipients read each story is to write a headline and a short blurb that’s no more than three short sentences. If you are composing newsletters for an organization with hundreds (or thousands) of employees, you may have ten full stories or more to include in your newsletter. The wordier your email, the less likely your employees with a full workload will have time to digest the information. Here are a few tips for making an employee newsletter they actually look forward to. Get your teams’ attention and elevate your newsletter from uninspired to an engrossing read. Enticing employees to read through to the end – or even open the email in the first place – is easier said than done.Īccording to the Washington Post, most corporate employees spend way too much time checking their email, and your busy employees will be tempted to skip the newsletter altogether if it isn’t engaging. Combining important updates with motivational bits of company culture, the best employee newsletters communicate pertinent information in a digestible way. Employee newsletters send through email are a golden opportunity to get everyone in your organization on the same page.
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